{"id":22991535,"date":"2025-05-14T11:48:53","date_gmt":"2025-05-14T16:18:53","guid":{"rendered":"https:\/\/bioelementsla.com\/2025\/?p=22991535"},"modified":"2025-05-14T12:07:31","modified_gmt":"2025-05-14T16:37:31","slug":"entrevista-a-sergio-fernandez","status":"publish","type":"post","link":"https:\/\/www.bioelementsla.com\/pt\/entrevista-a-sergio-fernandez\/","title":{"rendered":"Entrevista com Sergio Fernandez"},"content":{"rendered":"<p><strong>8 de mayo de 2024.<\/strong> Sergio Fern\u00e1ndez, experto en sostenibilidad y desarrollo de negocios con m\u00e1s de 15 a\u00f1os de experiencia, convers\u00f3 con Bioelements sobre los desaf\u00edos actuales en materia ambiental, el rol del packaging y la urgencia de cambiar el enfoque desde una l\u00f3gica extractiva hacia una econom\u00eda circular real.<\/p>\n<h2>\u00bfCu\u00e1l es el principal obst\u00e1culo que enfrentan hoy las empresas para ser m\u00e1s sostenibles?<\/h2>\n<p>El mayor obst\u00e1culo es cultural. Muchas empresas a\u00fan creen que sostenibilidad es sin\u00f3nimo de marketing verde o de cumplir con la ley m\u00ednimamente. Pero la sostenibilidad verdadera implica transformar procesos, productos y modelos de negocio. No se trata solo de reducir impactos, sino de generar valor regenerativo.<\/p>\n<h2>\u00bfQu\u00e9 rol juega el packaging en esta transformaci\u00f3n?<\/h2>\n<p>El packaging es clave porque es uno de los principales puntos de contacto entre la marca y el consumidor. Es una oportunidad para comunicar compromiso ambiental, pero tambi\u00e9n para tomar decisiones de dise\u00f1o que eviten residuos. No tiene sentido decir que eres sostenible si tu empaque es pl\u00e1stico multilaminado sin reciclabilidad.<\/p>\n<h2>\u00bfEstamos avanzando en Latinoam\u00e9rica hacia una econom\u00eda circular?<\/h2>\n<p>Estamos empezando, pero a\u00fan falta. Hay marcos regulatorios m\u00e1s claros, como la Ley REP en Chile, pero la implementaci\u00f3n es lenta y las metas poco ambiciosas. A nivel empresarial, algunas compa\u00f1\u00edas est\u00e1n liderando con innovaci\u00f3n, pero muchas otras solo reaccionan ante la presi\u00f3n del consumidor o la ley.<\/p>\n<h2>\u00bfQu\u00e9 recomienda para empresas que quieren comenzar este camino?<\/h2>\n<p>Primero, entender su impacto real. Medir su huella de carbono, h\u00eddrica y de materiales. Luego, buscar alternativas viables en sus procesos y productos. Y muy importante: integrar la sostenibilidad en el coraz\u00f3n del negocio, no como un \u00e1rea aparte o un proyecto temporal.<\/p>\n<h2>\u00bfY para los consumidores?<\/h2>\n<p>Que se informen y exijan. Cada compra es un voto. Si premiamos a las marcas responsables, el mercado se mueve. Tambi\u00e9n debemos entender que el cambio requiere coherencia: no podemos pedir productos sostenibles si no estamos dispuestos a cambiar nuestros h\u00e1bitos.<\/p>\n<p><strong>\u201cEn sostenibilidad no podemos seguir haciendo m\u00e1s de lo mismo, esperando resultados distintos. Necesitamos redise\u00f1ar todo desde cero, con visi\u00f3n de futuro y colaboraci\u00f3n multisectorial.\u201d<\/strong><\/p>\n<p>Sergio Fern\u00e1ndez ha asesorado a empresas en Chile, M\u00e9xico y Colombia, y es reconocido por su enfoque pragm\u00e1tico para integrar la sostenibilidad en el ADN empresarial.<\/p>","protected":false},"excerpt":{"rendered":"<p>8 de mayo de 2024. Sergio Fern\u00e1ndez, experto en sostenibilidad y desarrollo de negocios con m\u00e1s de 15 a\u00f1os de  [&#8230;]<\/p>\n","protected":false},"author":1,"featured_media":22990931,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10,13,11],"tags":[],"class_list":["post-22991535","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-bioplasticos","category-hitos","category-noticias"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Entrevista a Sergio Fernandez - Bioelements<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.bioelementsla.com\/pt\/entrevista-a-sergio-fernandez\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Entrevista a Sergio Fernandez - Bioelements\" \/>\n<meta property=\"og:description\" content=\"8 de mayo de 2024. 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